WICKED TUNA
Wicked Tuna
The competition. The characters. The tuna. The pursuit of bluefin tuna is a bold story of obsession, rivalry, risk, and reward.
Wicked Tuna is a competition series where the drama comes from rivalry between fishing crews as much as from the bluefin they chase. The challenge was to make a returning-season franchise feel urgent again while clearly signaling character, obsession, and stakes.
The approach put the crews front and center and used bold, blunt typography with a competitive, scoreboard-like energy. Design direction balanced documentary grit with graphic clarity so promos read fast on air and in social cutdowns.
The result was a reusable seasonal package: character-led key art and promo templates that positioned the show as a rivalry story about risk and reward, not just a fishing show.